Business, marketing and advertising
plays an important role in the promotion of any kind of Popular culture. It
focuses on the influences of the consumer and its target audience. The
foundation of popular culture is large but essentially knowable range of music,
T.V, Movies, and advertising that most are people familiar with. And all the
new technology and social media that deliver the popular culture to us makes it
easier for the society to get effected.
Popular culture nowadays is merely
a subset of a large category of human activity. The term of “Culture” was
defined to designate what some would consider a higher form of “intellectual,
spiritual, and aesthetic development.” (Williams 1983:90). However, culture now
is considered as a “popular-higher culture”, which makes it more privilege to
the society to be most valuable.
It’s obvious that any product has a
power meaning and proposes for its existence, they do not just appear simply
like that, but they raise a result of the conscious efforts by some to
influence in their values, especially in this modern world where advances in
technology make the dissemination of ideas to a larger and larger audience much
easier to achieve. We live in a world that’s called “mass-communication” where
ideas and values is they’re on a daily basis, and many forms of media serves us
as a tool to share those ideas and values. So the term “Popular Culture” here
is refers to widespread and well-liked products, themes, values that have
achieved their popular status as a result of their dissemination through the
modern technology. (Clark, 2012)
References:
Terry Ray, Clark. (2012). Understanding Religion and Popular
Culture: Theories, Themes, Products and Practices. London: Routledge.
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