Branding and leadership

Considering my personal experience, I don’t think I’ve chosen certain brands on purpose to support or follow their ideas, but I think I might have chosen them because of their ideas unconsciously. I sometimes see a brand cool, good, pretty for some reason. The commercial of RedBull we watched in the class made me feel “this is something cool”. So I think these ideas or images affect our feeling anyway.

I think brands can be examples of leaderships. I found one interesting video from TED. This speaker says some people, like Apple, success to lead people, and they approach people by showing not what they have but why or what they believe. I think the speaker is talking about exactly same as branding, “about the idea rather than branding”. He also talks about brain. People use the same part of brain when they do this action as decision making. That’s why I think appealing to people’s feeling has very strong power. As he talks about marketing, there are early adaptor who buy products in early period for proof of what they believe. I think these people might look for something “cool”, something different from others and matches what they believe.

I think what should be admired by people is the interesting point. We probably see something and judge them by some criteria. There might be certain tendency in these criteria that has existed from old days, and also there might be new factors because people seem to be looking for something special, cool.

 

Video Link: http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action