Check it!
First off, what a cool idea, right? not only is coke using this commercial as a clever way to bring people together on what may possibly be the most awkward day of their lives, but they advertise their products to us almost subliminally. Never once did you see someone telling you to "enjoy a coke" or was there a celebrity endorsement. I guess it wouldn't hurt that coke is donating all their money that would have been spent on advertising either?
More now, then ever we are seeing a paradigm shift with food companies. There was a bad stigma between the consumer and the producer because we didnt know what we were getting. There was so many unknown ingredients, harmful sugars and additives and the companies didnt inform consumers. The power has shifted to the consumer, giving them the upper hand. They get better products, for better prices, and now companies are beginning to become more honest with their consumer base and letting us know what is actually going into everything.
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