...is it the people throwing pies in the faces of senators?
...or people switching the voice boxes of Barbies and GI Joes?
Culture jamming exists mainly to throw the scent off of what we believe as mainstream media and counterculture. I can expect to see an advertisement for, say... an NFL football game or something of that nature, I am expecting to see certain stereotypical behaviors from the commercial. A deep manly voice from the announcer, lots of loud noises and possibly even some scenes from the field of people getting hit and hurt.
An example of jamming would be taking the advertisement and using unorthodox stereotypes to get a different message across. So someone could take those same images from the NFL commercial, and then possibly use it for a commercial against overly agressive sports, completely changing the message that the original advertisement had.
Switching gears a little bit, I like to think of the cartoon South Park as a good real world example of culture jamming. Trey Parker and Matt Stone use jamming throughout many of their episodes to make light of current events, or even make fun of pop culture icons...even 9/11 isnt safe...
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